In today’s world, customers don’t just rely on word-of-mouth – they check Google, Facebook, and online directories before choosing a tradesperson. Strong, consistent reviews can be the difference between winning the job and losing it to a competitor.
But how do you actually get more reviews without begging, chasing, or feeling awkward? Here are some simple, effective ways that work for UK trades.
1. Ask at the Right Time
Timing matters. The best moment to ask for a review is right after a customer has seen the finished job – when they’re genuinely impressed.
A simple line works:
“If you’re happy with the work, would you mind leaving a quick Google review? It really helps small businesses like mine.”
2. Make It Easy for People
Most customers won’t leave a review if they have to search for your Google page. Give them a direct link.
You can:
Text them the link after the job
Add it to your invoice or quote
Put it on a small business card you leave behind
The easier it is, the more reviews you’ll get.
3. Use Follow-Up Messages
A polite reminder works wonders. Many customers mean to leave a review but forget.
Something like:
“Just checking in to make sure everything is still OK with the job. If you’ve got a moment, here’s the link to leave a review – it would mean a lot.”
Simple, friendly, effective.
4. Showcase Your Reviews
When customers see other people leaving reviews, they feel more comfortable doing the same.
Add your best reviews to:
Your website
Your Facebook page
Your van graphics
Your leaflets
It builds trust and encourages others to share their experience.
5. Use a Review Tool
Platforms like Trustpilot, Checkatrade, and Google Business Profile all allow you to collect and display reviews easily.
You don’t need to be on all of them – Google is the best starting point for most trades.
6. Offer Exceptional Service
It sounds obvious, but great reviews follow great service. Turn up on time, keep the customer updated, be tidy, and explain what you’re doing.
People don’t just review the job – they review the experience.
Final Thoughts
Getting more reviews doesn’t require complicated marketing. It’s about asking at the right time, making the process simple, and offering a great service that customers want to talk about.
The more reviews you collect, the more trust you build – and the more work you’ll win.
If you’d like, I can also create:
A longer version of this blog
A version tailored to a specific trade (e.g. plumbers, electricians, tree surgeons)
A social media post to go with it
Just let me know.
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